Parmleyhunt Designs - Logo Design

I've had the pleasure of working with Hunter Parmley of Parmleyhunt Designs on his new logo. Hunter started his web development and hosting company early this summer after freelancing for some time. Hunter aims at building custom development that meets the need of his clients and the average user. He takes pride in the fact that he builds everything from the ground up, which is hard to come by nowadays.

When speaking to Hunter, he informed me that he had a hard time trying to find a unique logo for his company. He showed me some ideas that he had previously but insisted that I had complete artistic freedom.

Phase 1: Ideate, Diverge, & Converge

I went straight to the drawing board. I diverged and converged until I felt like I had some unique designs to present to Hunter. I narrowed it down to ten that I deemed worthy of presentation. I'm not too fond of my drawing skills so I turned them into vector images beforehand.

You'll see all ten to the right. Most of them are playing with the P, H, and D in Parmleyhunt Designs. You have to look a little closer to see some of the hidden letters in the logos. I have a passion for clever logos that have surprise elements in them. See

Perpetual Rhythms. From there, I presented them to Hunter and we chose a direction to go.

Phase 2: Direction & Diverge

The next few phases were centered on refining the direction of the logo design. You'll see some of the ideas that I had for the design to the left. Hunter liked this logo design because of the uniqueness and individuality. You can see the brackets that are used in hard coding for the web (< />). The brackets are sitting around the edge of the trance and the slash is the stem of the H.

Some of these have a mark at the bottom of the square meant to represent a computer monitor stand. Hunter chose the first one on the right.

Stage 3 & 4: Refinement, Typography Pairing, & Color

This phase isn't the most interesting part of the design process. I spent these two phases refining the logo's brackets to make them less of a 90° angle, playing with the weight of the lines, pairing it with type, and creating an interesting color palette.

Stage 5: Final Logo Design

TA-DA! I present you the final logo. The brackets were made to be a 45° angle to help them stand out against the right angles of the rectangle. There is a line at the bottom of the logo that is meant to represent a computer monitor stand.

Hunter mentioned that he was drawn to purples, blues, and greens. To add a twist to the tech industry, I chose the purple, navy blue, and grey as the color palette. I thought this would set Hunter apart from other web designers without being too bold.

The typeface I chose was Elkwood Regular, which is an Adobe typeface. Elkwood was hip, modern, and masculine font I was looking for. I felt like it gave the logo a dash of personality! Notice the H in the logotype is the same as the H in the logo.

I loved working with Hunter. Hearing him talk about his passion for web design is truly inspiring and I can't wait to see his business grow. Check out Parmleyhunt Designs at parmleyhunt.com.

Please reach out to me at abitiwthaneye@gmail.com or use my contact form to get started on your logo design and branding.

Until next time,

Abi