Social Media
Cross-platform Storytelling
Social media is typically a customer's first taste of the brand. That is why it is important to create engaging, interesting content that resonates with the user! I've had the pleasure of working in the non-profit (Music for All) and profit (McCormick's) side of social media.
Bands of America & Music for All
Music for All is one of the largest and most influential national music education organizations in support of active music making. It focuses on providing scholastic music making opportunities to students all over the nation. Programing I was involved in was Music for All National Festival, Bands of America, Summer Symposium Summer Camp.
Bands of America, a competitive Marching Band organization, is a program of Music for All. I was fortunate to be able to travel all over the USA and tell the stories of music students and educators from many different backgrounds.
My responsibilities were to be an in-event journalist through our social media and web outlets. Some of my duties were as follows, live-stream important events, post scores after each rounds, blog about the event, and capture engaging content.
All photos and videos were taken and edited by me during the event. Not included are various social media graphics.
Sample of Interviews
Sample of Instagram & Facebook Posts
Sample of Blog Posts
Sample of Instagram & Facebook Posts
McCormick's
McCormick's is a trusted source and supplier for marching bands, color guards, and spirit squads across the country and around the world. They specialize in creating color guard custom uniforms and flags, color guard equipment and supplies, and supplying electronics for the marching arts.
My goals are to grow our following, create engaging and inspiring content for directors, feature our products in a creative and unique way, keep a consistent brand and voice, and most importantly turning "likes" into direct sales.
I love that I was able to start completely from scratch with little direction. It's been a real honor!
Instagram Story Campaigns & IGTV
